Joy is in the air for the holidays! Customers came out in droves for Black Friday and Cyber Monday which wasn't a surprise based on our #journeybacktojoy data.
52% of Americans are "Excited and Happy" about the holidays, which is up 8 pt vs. last year which bodes well for retailers.
When consumers are excited and happy, our data shows higher spending levels.
As you focus on delivering joy to customers, don't forget about delivering joy to your employees!
How can your customers feel joyful when you employees are frazzled and grumpy?
Delivering joy matters! For customers, it drives loyalty AND share of wallet. For employees, it drives belonging and retention.
What will you do to deliver more joy this season? I spoke with Chance Seales at Newsy and discussed just that!
Comments