When I asked what brand values consumers care about the most, the answers were shocking! Employee well being and employee wages were key factors in brand choice! Consumers say they want employees to have fair wages, but who is going to pay for that? The companies? Or ultimately, the consumers? We are already seeing ramifications of minimum wage increases across the country: staffing cuts, pricing increases, instance reduction just to name a few. How do operators improve conditions for employees without displacing customers? 

Will 2024 be the year of the employee? My new data has a unique twist!

Thanks again Jeané Franseen! See the full interview here!