McDonald’s is cranking up the heat on the discount wars next week, as they roll out a $5 meal deal promotion aimed to draw in value-conscious customers. With economic anxiety on the rise, and our recent data showing a notable pullback in consumer spending across dining, entertainment, and retail, will the move be enough to pull customers away from competitors?

Thanks again Nation's Restaurant News for featuring my article! Curious to see which chains might feel the heat and which ones are better positioned to weather the storm? Click the link below for the full insights!

https://www.nrn.com/delivery-takeout-solutions/will-mcdonald-s-blockbuster-5-deal-spell-trouble-qsr-rivals?utm_source=social&utm_medium=rss&utm_id=nrn

#restaurants #discounting #customerexperience #value #nrn