As the holiday season approaches, customers are still cautious about going back out and shopping. When you can order everything you need from your phone or computer, it definitely makes sense.

Retailers and brands that can provide a rewarding experience for their shoppers, whether in-store, online or through strategic promotions, are poised to succeed during the final run-up to the holidays and beyond.

Here's the fact: People that are excited about the holidays are increasing spending versus 2021, while people that are anxious report they will spend less. 

The key is to go above and beyond to remind people how fun it is to be in the holiday spirit. Thanks again to Mark Hamstra! Read the full article on the U.S. Chamber of Commerce website here.