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🛍 Consumer trends (behaviors, values, category drivers)

❤️ Brand health check (awareness, perception, loyalty)

🧪 Concept or product testing (new menu items, packaging, innovation)

🕵️ Competitive insights (share of voice, positioning, whitespace)

🎯 Target audience profiling (who they are, how to reach them, what they want)

🗣 Message or ad testing (are you saying the right thing the right way?)

💰 Willingness to pay / value perception (pricing strategy clarity)

🌍 Category dynamics (who’s growing, what’s shifting, emerging threats)

📦 Occasion mapping (when/why/how people engage with your brand or category)